Jeju Island to Launch NFT Tourist Cards to Attract Gen Z Travelers

Jeju Island, a popular tourist destination in South Korea, is gearing up to introduce non-fungible token (NFT) tourist cards to attract younger visitors, particularly Millennials and Gen Z. According to a report by the Maeil Business Newspaper, the island plans to roll out these digital tourism cards in the second half of 2025, offering various perks to enhance the travel experience.

The NFT cards aim to increase interest among younger tourists and encourage repeat visits. Jeju Island is known for its beautiful landscapes, hiking trails, and resorts, making it a prime location for tourism. The island has previously explored blockchain technology; it launched a COVID-19 contact tracing app in 2021 and has been involved in various crypto initiatives since 2019.

These NFT tourist cards, dubbed "Tao," will provide users with travel subsidies, discounts at local attractions, and other membership benefits. They will also allow tourists to document their experiences—such as locations visited, timestamps, and photos—stored securely on the blockchain.

Officials from Jeju Island have been discussing how blockchain and NFTs can bolster the local economy. They have explored potential applications for NFTs in various sectors, including tourism, restaurants, and even fishing.

The move comes as South Korea sees a resurgence in cryptocurrency interest. Recent data indicates that the number of crypto users in the country surged by over 610,000 in November 2024 alone. This growing interest aligns with Jeju's strategy to modernize its tourism offerings and position itself as a leader in digital innovation.

As Jeju Island prepares for this exciting initiative, it hopes to not only attract more visitors but also stimulate local spending and economic growth through this tech-savvy approach. Rapidz has also helped its clients utilize blockchain technology, creating their very own NFT collection to boost brand engagement. Feel free to contact us for more information.